WAKERS Google Ads API Tool

This page describes an internal software tool built and operated by WAKERS. It is published here so that Google can verify the identity and purpose of the application associated with our Google Ads API developer token.

About WAKERS

WAKERS is a direct-to-consumer retail brand selling children's character backpacks, totes and related accessories. We design and sell our own branded products through our online store at gowakers.com, shipping within India.

What this application does

The WAKERS Google Ads API Tool is an internal campaign monitoring and reporting application. It connects to the Google Ads API to read performance data from our own Google Ads account and helps us manage our own advertising. Specifically, it:

Retrieves daily campaign, asset group and product-level performance data for our own account.
Alerts us automatically when a campaign is accumulating spend and clicks while recording no conversions — a failure we experienced in July 2026 and did not notice for a month.
Produces a weekly plain-language performance summary for our business owner, who does not use the Google Ads interface directly.
Adjusts our own campaign budgets, and creates campaigns and ad groups for our own products from templates when we launch new or seasonal items.
Retrieves keyword ideas and search volume data to plan our own search campaigns.

Who uses it

The application is for internal use only. It is used solely by WAKERS staff and our contracted developer, and only to manage WAKERS' own Google Ads account. It is not sold, licensed or made available to the general public, to clients, or to any other advertiser. There is no public sign-up and no account creation.

Data and privacy

The tool reads aggregated advertising performance data from our own Google Ads account and stores it on a private server that WAKERS controls. It does not collect, store or process personal information about visitors to this website, and it does not share Google Ads data with any third party.

Our Privacy Policy and Terms of Service apply.